Tuesday, January 7, 2014

APW brand - time for a rebrand

The DomPost has run a feature today on the history of the Council's APW brand.

History repeating here, negative media coverage at the time and a few bright sparks decided Wellington needed to reposition itself.

WCC is now in the process of reconfiguring the city for the future and to go with this reconfiguration, think it is time for a new brand. The APW one has served us well, but time for a change.

Photo courtesy of

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