Re-branding the capital?

Agree with Mayor Celia Wade-Brown that we should axe the Wellywood sign idea. So many Wellingtonians have opposed it and for good reason. Maybe time also to look at the branding of the city as Absolutely Positively Wellington - something I have always disliked. The problem with re-branding though is that it can be expensive so any plans to do this would need to be done within a tight budget, if Wellingtonians agree that we need something to take us into the future, rather than one designed to shake off the idea that we were a boring and grey city.